Media & Communications Circle
Contents
Motto: “Word of mouth trumps all other forms of advertising
Core Responsibilities
• Support directors and programs with marketing material
• Get the word out
• Make all our programs more guest friendly
• Follow up on programs
Website Language Follow up on programs Increase the number of people who give us feedback (fill out surveys) Shorten/simplify the survey Ensure program directors understand the importance of surveys for improving camp Mention survey/feedback form in orientation and once a day Encourage and facilitate personal follow up on each family that came to each program, via: Phone calls Postcards utilize our mailing list from the past 2 years utilize a professional company Encourage each program to take a group photo for the commemorative value and follow-up postcard Solidify our Brand Identification as a Camp for Families Develop flyers that can be used for promotion in local communities Identify champions to do this in key regional areas Need to be done in conjunction with registration opening
