Media & Communications Circle
Contents
Motto: “Word of mouth trumps all other forms of advertising
Core Responsibilities
• Support directors and programs with marketing material
• Get the word out
• Make all our programs more guest friendly
• Encourage feedback on programs from participants and follow up by staff
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• Solidify our brand as a camp for families =====
Website Language Follow up on programs Increase the number of people who give us feedback (fill out surveys) Shorten/simplify the survey Ensure program directors understand the importance of surveys for improving camp Mention survey/feedback form in orientation and once a day Encourage and facilitate personal follow up on each family that came to each program, via: Phone calls Postcards utilize our mailing list from the past 2 years utilize a professional company Encourage each program to take a group photo for the commemorative value and follow-up postcard
Develop flyers that can be used for promotion in local communities Identify champions to do this in key regional areas Need to be done in conjunction with registration opening
