Difference between revisions of "Media & Communications Circle"
| Line 7: | Line 7: | ||
===== • Get the word out ===== | ===== • Get the word out ===== | ||
| − | • Make all our programs more guest friendly | + | ===== • Make all our programs more guest friendly ===== |
| − | • | + | ===== • Encourage feedback on programs from participants and follow up by staff ===== |
| + | ===== | ||
| + | • Solidify our brand as a camp for families ===== | ||
Website | Website | ||
| Line 24: | Line 26: | ||
utilize a professional company | utilize a professional company | ||
Encourage each program to take a group photo for the commemorative value and follow-up postcard | Encourage each program to take a group photo for the commemorative value and follow-up postcard | ||
| − | + | ||
Develop flyers that can be used for promotion in local communities | Develop flyers that can be used for promotion in local communities | ||
Identify champions to do this in key regional areas | Identify champions to do this in key regional areas | ||
Need to be done in conjunction with registration opening | Need to be done in conjunction with registration opening | ||
Revision as of 11:33, 30 October 2013
Contents
Motto: “Word of mouth trumps all other forms of advertising
Core Responsibilities
• Support directors and programs with marketing material
• Get the word out
• Make all our programs more guest friendly
• Encourage feedback on programs from participants and follow up by staff
=
• Solidify our brand as a camp for families =====
Website Language Follow up on programs Increase the number of people who give us feedback (fill out surveys) Shorten/simplify the survey Ensure program directors understand the importance of surveys for improving camp Mention survey/feedback form in orientation and once a day Encourage and facilitate personal follow up on each family that came to each program, via: Phone calls Postcards utilize our mailing list from the past 2 years utilize a professional company Encourage each program to take a group photo for the commemorative value and follow-up postcard
Develop flyers that can be used for promotion in local communities Identify champions to do this in key regional areas Need to be done in conjunction with registration opening
