Difference between revisions of "Media & Communications Circle"

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(Created page with "== '''Motto - “Word of mouth trumps all other forms of advertising”''' == '''Core Responsibilities''' • Supports directors/programs with marketing material • Gett...")
 
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== '''Motto - “Word of mouth trumps all other forms of advertising”''' ==
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==== Motto: “Word of mouth trumps all other forms of advertising" ====
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'''Core Responsibilities'''
 
  
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• Supports directors/programs with marketing material
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=== Core Responsibilities ===
  
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• Getting the word out
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===== Support directors and programs with marketing material =====
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* Newsletter
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* Website
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* Facebook posts and events
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* Flyers
  
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• Brainstorm & encourage ways to make all our programs more guest friendly
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===== Make all our programs more guest friendly =====
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* Website
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* Language
  
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Website
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===== Encourage feedback on programs from participants and follow up by staff =====
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Language
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* Surveys
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Follow up on programs
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* Follow-up phone calls
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Increase the number of people who give us feedback (fill out surveys)
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Shorten/simplify the survey
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===== Solidify our brand as a camp for families =====
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Ensure program directors understand the importance of surveys for improving camp
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* Develop localized marketing in key regional areas
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Mention survey/feedback form in orientation and once a day
 
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Encourage and facilitate personal follow up on each family that came to each program, via:
 
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Phone calls
 
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Postcards
 
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utilize our mailing list from the past 2 years
 
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utilize a professional company
 
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Encourage each program to take a group photo for the commemorative value and follow-up postcard
 
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Solidify our Brand Identification as a Camp for Families
 
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Develop flyers that can be used for promotion in local communities
 
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Identify champions to do this in key regional areas
 
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Need to be done in conjunction with registration opening
 

Latest revision as of 21:37, 15 August 2018

Motto: “Word of mouth trumps all other forms of advertising"

Core Responsibilities

Support directors and programs with marketing material
  • Newsletter
  • Website
  • Facebook posts and events
  • Flyers
Make all our programs more guest friendly
  • Website
  • Language
Encourage feedback on programs from participants and follow up by staff
  • Surveys
  • Follow-up phone calls
Solidify our brand as a camp for families
  • Develop localized marketing in key regional areas