Difference between revisions of "Media & Communications Circle"

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(Support directors and programs with marketing material)
 
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==== Motto: “Word of mouth trumps all other forms of advertising ====
+
==== Motto: “Word of mouth trumps all other forms of advertising" ====
+
 
 
=== Core Responsibilities ===
 
=== Core Responsibilities ===
  
===== Support directors and programs with marketing material =====
+
===== Support directors and programs with marketing material =====
 +
* Newsletter
 +
* Website
 +
* Facebook posts and events
 +
* Flyers
  
===== • Get the word out =====
+
===== Make all our programs more guest friendly =====
 +
* Website
 +
* Language
  
===== • Make all our programs more guest friendly =====
+
===== Encourage feedback on programs from participants and follow up by staff =====
 
+
* Surveys
===== • Encourage feedback on programs from participants and follow up by staff =====
+
* Follow-up phone calls
=====  
+
Solidify our brand as a camp for families =====
+
===== Solidify our brand as a camp for families =====
 
+
* Develop localized marketing in key regional areas
Website
 
Language
 
Follow up on programs
 
Increase the number of people who give us feedback (fill out surveys)
 
Shorten/simplify the survey
 
Ensure program directors understand the importance of surveys for improving camp
 
Mention survey/feedback form in orientation and once a day
 
Encourage and facilitate personal follow up on each family that came to each program, via:
 
Phone calls
 
Postcards
 
utilize our mailing list from the past 2 years
 
utilize a professional company
 
Encourage each program to take a group photo for the commemorative value and follow-up postcard
 
 
 
Develop flyers that can be used for promotion in local communities
 
Identify champions to do this in key regional areas
 
Need to be done in conjunction with registration opening
 

Latest revision as of 20:37, 15 August 2018

Motto: “Word of mouth trumps all other forms of advertising"

Core Responsibilities

Support directors and programs with marketing material
  • Newsletter
  • Website
  • Facebook posts and events
  • Flyers
Make all our programs more guest friendly
  • Website
  • Language
Encourage feedback on programs from participants and follow up by staff
  • Surveys
  • Follow-up phone calls
Solidify our brand as a camp for families
  • Develop localized marketing in key regional areas